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Transform unique fabrics into outfits with minimalism

This Spring/Summer 2023 collection features a minimalist Japanese style, a combination of unique details, when seemingly simple pieces of cloth suddenly become impressive design products.

Transform simple fabrics into impressive design products - Photo 1.

Japanese fashion brand Onitsuka Tiger launches Spring Summer 2022 collection – a contemporary collection that combines fashion with sport and cultural heritage with innovation.

Transform simple fabrics into impressive design products - Photo 2.

The theme of the collection is Japanese minimalism.

This theme is shown throughout in the official images of the collection, where minimalism is sublimated through the contrast of placing many elements side by side, such as form and space, the color of the sky and the sky. the color of the building, the sphere set against a geometric background. Not only that, the sudden appearance of the giant ball as an installation adds to the artistry of the collection.

Transform simple fabrics into impressive design products - Photo 3.

The collection is a combination of unique details, transforming simple fabrics into impressive design products.

Sharing about this collection, Creative Director Andrea Pompilio excitedly: “To draw attention to the details, shapes and artistic minimalism of the collection, while highlighting the contrast with the image. elegant, we purposefully did not shoot the model at all angles, and kept the background very simple.Also, by giving the giant ball an artistic feel, the contrast between the atmosphere The sky and the giant ball were created like an installation. By creating a space reminiscent of art galleries, we created a connection between the model and the art.” .

Turn simple cloths into impressive design products - Photo 4.

The entire range of garments has a fluid, yet strong silhouette that also shows attention to detail.

    Transforming unique fabrics into costumes with a minimalist style - Photo 5.

Body shape is at the heart of creative development and has been redesigned with reference clothing structures from Japanese culture.

    Transform unique fabrics into outfits with a minimalist style - Photo 6.

Regarding the colors of the BST, black and white are still the two main colors, but are adorned with the characteristic yellow and shiso green tones, inspired by the bright colors of Japanese basil leaves.

Transforming simple fabrics into impressive design products - Photo 5.

Drawstrings transform the georgette oversized t-shirt into a pleated Japanese nylon shirt, embellished with embossed patterns, reminiscent of the hakama skirt worn by kyūdō archers.

    Transform unique fabrics into outfits with minimalism - Photo 8.

Image kimono also appeared many times in the collection: in the long, wide sleeves, floating belong to blouseor more prominently in the logo printed pleated shawl combined with tank top.

    Transforming unique fabrics into outfits with a minimalist style - Photo 9.

The designer also focused on the back of the outfits to remove the two-dimensionality to achieve surprise and three-dimensional effect.

In addition to the drawstrings that help shape the shape, the dresses made from simple pieces of fabric that can be detached, or the jackets that can be worn with the cape borrowed from the trench coats, the collection also carries to small dresses combined with backpack pockets in the back.

Photo: Onitsuka Tiger


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