The demand to ‘hunt’ Black Friday discounts has increased sharply

Black Friday is one of the biggest discount shopping events of the year in Vietnam and globally. Wide range of products at deep discounts, customers save on spending, and businesses benefit from strong sales.

Criteo’s report shows that Black Friday online retail sales in Vietnam increased by 92% compared to weekdays, a high level compared to Southeast Asia. Many domestic retailers also expect a sharp increase in sales, when many types of goods plummet to stimulate demand on this day.

Mr. Dinh Hien – CEO of Surface City system – said that the sales of laptops and tablets in Vietnam could increase by about 30-40%, the accessories industry could grow by about 50-60% during the holiday season. Black Friday.

Especially, the discount occasions this year are expected to increase sales more than usual when the macroeconomic situation is not as expected. Xa Que Nguyen, CEO of HnamMobile, said that in the context of high interest rates, expensive prices and the trend of tightening spending, Black Friday is increasingly being used by consumers to shop at reasonable prices.

In order to achieve higher sales growth than usual, businesses must launch incentive programs enough to attract users.

For example, Surface City reduces the price of 1 million VND on all Surface computers in black – Black (Graphite).

After the reduction, Surface Pro 7 drops to a starting price of VND 13.5 million for the version using Intel Core i3 chip. Meanwhile, the Surface Pro 8 will have a starting price of VND 21 million. In addition, users also get up to 50% off when buying accessories such as Surface keyboard, stylus, Surface mouse, leather case and adapter cable.

At the HnamMobile chain, many technology products will be discounted up to 60% on November 25. Until November 28, speaker and headset products are down to 50%. For smartphones, there will be 40% off models, 30% off laptops.

Despite expectations of growth, but in the context of a high dollar and higher import prices than before, retailers are also managing to keep prices for users at a reasonable level.

Ho Tac Thanh, director of the 24hStore retail chain, said the chain is trying to keep iPhones at the promised price, especially during the Black Friday period. To stimulate demand, in 3 days from November 25, this chain offers a voucher of VND 240,000 for each iPhone purchase order and other accompanying incentives.

According to a representative of CellphoneS, the search demand for the keyword Black Friday 2022 increased 2 times compared to 2021, and the number of visits to this chain’s Black Friday page increased 3 times compared to last year. Proving that customers are still waiting for the attractive deals of Black Friday to enjoy the best price of the year.

At this chain, Lenovo Tab M8 Gen 2 tablet is priced at VND 1.99 million, Xiaomi Mi Pad 5 128GB tablet is reduced to VND 7.59 million, Galaxy S22 is reduced to VND 13.49 million, Galaxy Z Fold 3 from 24.99 million VND…