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“Stay awake and grateful” with Trung Nguyen Legend

Gratitude is the beginning of tawake

In 2022, continuing to pursue the spirit of service, Trung Nguyen Legend Group not only sells coffee but also provides a coffee lifestyle – Successful lifestyle – A conscious lifestyle, aiming to build a coffee ecosystem Coffee promotes the human community on a new way of life, to wake up, to create a sustainable, peaceful and happy world.

Accordingly, Trung Nguyen Legend believes that awakening is possible and awakening begins with gratitude. It is gratitude to the homeland, the country, the roots; grateful to the community, consumers, partners and friends who have always trusted and supported; grateful to the associates, brothers and sisters who have been with us throughout the journey to realize the aspiration for the Vietnamese brand, for the Vietnamese coffee industry; and be grateful for what creates and weaves a happy, rich life in terms of body, mind, and mind.

Together tawake and bgrateful to Trung Nguyen Legend

Following the journey of experiencing “Awakeful lifestyle” that took place in March 2022 and the journey of “Awakening is possible” in June 2022, the journey “Together with awareness and gratitude” was organized by Trung Nguyen Legend. organized on the occasion of the 19th anniversary of the establishment of the G7 brand (November 23, 2003 – November 28, 2022) and the 4th anniversary of the establishment of the World Coffee Museum (November 23, 2018 – November 23, 2022). This is a gratitude program of Trung Nguyen Legend sent to the land of Buon Ma Thuot – the starting place of the Group’s business, and precious friends – who are the community of consumers, partners, domestic distributors and international support and companion on the journey to realize great aspirations for the coffee industry. At the same time, in the journey, Trung Nguyen Legend continues to share the beauty of the art of living mindfully through eating – wearing – staying, as well as the responsible creative value system that Trung Nguyen Legend pursues.

The journey “Together with gratitude and awareness” was honored to welcome leaders of Dak Lak province and Buon Ma Thuot city, precious friends, experts, intellectuals in many fields, newspaper reporters. Radio stations and partners, distributors have always accompanied Trung Nguyen Legend to bring Buon Ma Thuot, Vietnam coffee to the world, with the residents of Coffee City to attend and experience.

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Guests enjoyed watching the eloquence of the Renaissance European Café space recreated in the journey “Together with awareness and gratitude”

With a heart of gratitude to the land, the people of Buon Ma Thuot – the hometown of Robusta coffee beans create the masterpieces of energy coffee G7, Trung Nguyen, Trung Nguyen Legend, and the place where Philosopher Coffee originated. In the journey “Together with awareness and gratitude”, Trung Nguyen Legend has restored and honored the cultural heritages of the Central Highlands. Typical festivals and cultural rituals of the Central Highlands such as “Cung culture of the Central Highlands”, “A ceremony to worship good harvests”, “Singing the story of Dam San epic”, “New tree planting ceremony”, Offering ceremony M’jor Coffee,… in Coffee City reproduces part of the nurturing roots of the world’s best Robusta coffee beans. These are also unique and different tourism products that will be built by Coffee City to serve residents and visitors when coming to the coffee capital of Buon Ma Thuot.

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The ceremony to offer M’jor coffee to give thanks for Coffee – a plant that brings prosperity to the land of Buon Ma Thuot – The place that provides more than 1/3 of Vietnam’s coffee output – brings in billions of USD in revenue each year. year for Vietnam’s agriculture industry

Gratitude to precious friends – like-minded friends, who have always stood by the side during the journey to make a mark of Vietnamese coffee on the world map sent by Trung Nguyen Legend through a night of art music. “Gratitude to the Tri Sound” takes place in the outdoor space of the World Coffee Museum. The warm and passionate sound of the special performances in the night of music mixed with the cool weather at the end of the year in Buon Ma Thuot, the sound of the wind ringing in the air brings special vibrational frequencies, creating strong resonance with the vibrating energy inside each person.

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Honoring coffee from the perspective of Zen coffee civilization, the M’jor coffee offering ceremony left a deep impression on the guests participating in the journey “Together with awareness and gratitude”.

Also on the journey “Together tawake and bgrateful”, Trung Nguyen Legend also offers precious friends – the trio of activities “Eat mindfully – Wear mindfully – Stay awake” in Coffee City – where to experience an awake lifestyle, with the spirit of honoring quintessence of indigenous culture, optimization, minimalism and harmony with the natural environment. At the same time, the vinyl record “Sound of awakening”, a new product in the music system that Trung Nguyen Legend pursued more than a decade ago in an effort to artisticize coffee, was also officially introduced as a dessert. gifts for companions. Especially, with the coffee meditation practice, which is only available at Trung Nguyen Legend, it brings special experiences, raising the level of coffee enjoyment to the level of culture, art, spirit, … to philosophy. With the rituals of practicing coffee meditation in the peaceful, quiet, dew-drenched space of Zen Garden in Coffee City, there is the positive energy of: aspiration – strength – breakthrough – wealth. have – wake up with the spirit of peace – respect – purity – purity – responsibility – embellish, bring each individual back to his truest self, with our relationships with me, me with others and me and heaven and earth are in balance and harmony.

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Runner-up Hoang My and distinguished guests experience Coffee meditation at Coffee City’s Zen garden in the journey “Together with awareness and gratitude”

Through stories told, through the sound of gongs, gongs, musical melodies of gratitude and serving with excellent coffees on the legendary land of Buon Ma Thuot…, a journey “Together tawake and bgrateful” continues to bring experiences about coffee spirit, coffee culture, coffee philosophy – ideology, starting the journey to create a new lifestyle that Trung Nguyen Legend Group is pursuing to build.

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Miss Tieu Vy and runner-up Kim Duyen practice a mindful lifestyle in the land of M’Drak

Being the unit participating in the project to develop the brand name of Buon Ma Thuot city to become “Coffee city of the world”; develop eco-tourism, exploit local cultural values ​​associated with national monuments according to Conclusion No. 67-KL/TW dated December 16, 2019 of the Politburo on construction and development Buon Ma Thuot city (Dak Lak province) to 2030, with a vision to 2045, Trung Nguyen Legend through the program commits to continue creating, contributing ideas, perfecting products – services – projects is built from the value of awakening and responsible creativity of coffee right in the land of Buon Ma Thuot.

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World Coffee Museum – The iconic work of the Coffee City project built by Trung Nguyen Legend, contributing to realizing the aspiration to turn Buon Ma Thuot into the “Coffee City of the World”.

Accordingly, Trung Nguyen Legend will coordinate with the organizing board of a project to promote and bring Vietnamese coffee and coffee culture with Iced Milk Coffee and Filtered Coffee into an intangible cultural heritage of humanity recognized by UNESCO. recognize. In addition, promoting connections and bringing international coffee events to Buon Ma Thuot city, combined with building a global coffee social network; develop the brand of Buon Ma Thuot city through communication and marketing activities to contribute to raising the brand name of Buon Ma Thuot Robusta coffee and building the identity of Buon Ma Thuot city to become a “Coffee City”. of the world”, bringing together coffee lovers and enthusiasts, global coffee production for sustainable development.

Sharing in the art music night “Gratitude to the Tri Sound” of the journey “Together with awareness and gratitude”, Mr. Tran Duc Nhat – Representative of the City People’s Committee. Buon Ma Thuot said: “The People’s Committee of Buon Ma Thuot City highly appreciates the initiatives of Trung Nguyen Legend Group to contribute to the project of building and developing the brand name of Buon Ma Thuot city into a successful city.To develop the brand name “Coffee with iced milk” and “Vietnamese filter coffee” as an intangible cultural heritage recognized by UNESCO; Building a global social network; Developing the World Coffee Museum to become the nucleus of theMuseums in Dak Lak in general and Buon Ma Thuot in particular. These are city initiatives. Buon Ma Thuot appreciates it very much and in the near future the city will accompany Trung Nguyen Legend Group to deploy it at the Coffee Festival in March 2023.

In particular, Trung Nguyen Legend continues to strive to perfect the projects of Coffee City, Coffee World Museum, Coffee Academy, develop tourism products and services Coffee Tour, Coffee Spa, Sightseeing Tour. coffee factory systemHey… As well as collaborating with enthusiastic domestic and foreign scientists, experts, farmers and businesses to contribute ideas to build Buon Ma Thuot city into the world’s Coffee City.

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