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Applying information technology and digital platforms to promote tourism

Applying information technology and digital platforms to promote tourism

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Leaders of the People’s Committee of Ninh Binh Province, Vietnam National Tourism Administration and Ministry of Tourism jointly held a button-pressing ceremony to launch the “Ninhbinhtorisminfo” smart tourism App.

According to the Organizing Committee, “Ninhbinhtourisminfo” software is a mobile application specially developed for tourists when experiencing tourism in Ninh Binh to connect managers, people, tourists and businesses; State management agencies supervise, operate and interact with units, organizations and individuals operating in the field of tourism; the tourism business strengthens links and connections, forming new tourist routes; create more conditions for visitors to have the opportunity to learn about the unique and different beauty of Ninh Binh.

Mr Bui Van Manh, Director of the Ninh Binh Tourism Department, said that the application of information technology and digital platforms in tourism communication and promotion activities was focused on by the Ministry of Tourism. Since 2016, the provincial tourism industry has established and developed three common websites for tourism management and promotion, including (;; trangandanhthang .VN); effectively exploit digital platforms and social networks to promote and attract tourists through Facebook, Instagram, Youtube, Twitter, Tiktok, Zalo, Google map with the common name “Ninh Binh Impression” so that tourists can easily find Ninh Binh tourism brand.

Most businesses doing business in tourism and travel services have created a website; Build a Chatbot to support interactions with visitors. Currently, the Fanpage “Impressive Ninh Binh” has more than 5,000 followers, the Tiktok page “Visit Ninh Binh” has 1,362 followers and 11,500 likes… In addition, the Ninh Binh tourism industry cooperates with the Post and Telecommunications Company of the General Society of Vietnam, VNPT Ninh Binh is deployed to build and develop many intelligent software and utilities in tourism; where, there are intelligent tourist information stations, digital tourist attraction maps, tour services, construction of Ninh Binh tourism portal.

In the future, the tourism industry of Ninh Binh province will continue to use new tools such as GPT chat, AI artificial intelligence applications, smart travel chatbots in tourism marketing; strengthen training for staff in the industry to access and proficient in using tools and software to support tourism marketing.

The industry is working with businesses to develop videos promoting destinations, cuisines, and craft villages to increase cross-engagement for tourists to access information more easily; develop a smart tourism ecosystem and implement digital marketing in a comprehensive manner on the provincial tourism digital information system, on major digital platforms and social networks.

The Department of Tourism will strengthen the development and operation of digital travel information systems and virtual tour guide software to meet the diverse information access needs of tourists and businesses; build a video data warehouse using AR and AVR technology as marketing and promotional materials on digital platforms.

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