Pokemon Go brought in 4.5 billion USD in 6 years

In the summer of 2016, Niantic released the Pokemon Go augmented reality game for mobile. Immediately, Pokemon Go became a “fever” for everyone, regardless of the young and old, boys and girls, we easily encountered people walking around the streets, holding smartphones to “hunt” in their hands. “Pokemon. The aim of the game is to catch as many Pokemon as possible, each with different powers, train them and compete with other people’s Pokemon.

Only in the first month of launch, Pokemon Go brought in 200 million USD for the developer. For comparison, Fortnite’s first month sales were $25 million and it took 90 days to hit $100 million.

Pokemon Go is the 7th best-selling mobile game in the world. Photo: Niantic

More than six years later, estimates Pokemon Go helped Niantic add $4.5 billion in revenue. According to the website, the game’s most successful year was 2020, when players spent $915.2 million on in-app items. In 2021, sales fell 3% to $887.5 million.

Pokemon Go is especially popular in the US, where the region has spent $1.86 billion on game items over six years. In second place is Asia – Pacific with 1.84 billion USD. Europe – Middle East and Africa spent 792 million USD.

Although quite old, the game still “does” quite well when it is the 7th best-selling mobile game in the world. The games ranked above Pokemon Go are Honor of Kings, PUBG Mobile, Genshin Impact, Candy Crush Saga, Roblox and Coin Master.

In the first 8 months of the year, Pokemon Go gamers spent 430.6 million USD. At this rate, the whole year revenue can reach 646 million USD, much lower than previous years. In addition, according to data from Statista and App Magic, the game has been downloaded 590 million times, more than half taking place in the first year of release. In 2020, Pokemon Go was downloaded more than 60 million times because many people entertained with mobile games during the epidemic. In 2021, the number of downloads is 56 million. The number of downloads for the first 8 months of this year is 23 million.

It can be said that Pokemon Go has brought augmented reality technology closer to ordinary users. The game displays Pokemon characters right in front of everyone’s eyes. Pokemon are everywhere, from schools to shops and stores. Since 2016 until now, there have been many games using technology released, but Pokemon Go still proves its strong attraction, as shown by the above figures.

Du Lam (According to PhoneArena)

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