10/2 morning at HanoiDak Lak Provincial People’s Committee held a press conference to introduce the 8th Buon Ma Thuot Coffee Festival in 2023.
At the event, Mr. Nguyen Tuan Ha – Standing Vice Chairman of the People’s Committee of Dak Lak Province said that the Buon Ma Thuot Coffee Festival is oriented to be held every 2 years to continue promoting the brand of both Buon Ma Thuot coffee, develop develop Vietnamese specialty coffee; Step by step bring Buon Ma Thuot to become the destination of both coffee world, contributing to raising the value and affirming the position of Vietnamese coffee in the world market; Honoring coffee growers, processors and traders.
The festival is also an opportunity for Dak Lak to introduce the province’s tourism image, potential and strengths; to promote and attract investment in business, processing coffee and other agricultural products in the province.
“The 8th Buon Ma Thuot Coffee Festival was held on a larger scale than previous times, the form of expression following the trend of international integration, with a modern style highlighting the theme Buon Ma Thuot – The destination of world coffee. This will be a destination to attract tourists to Dak Lak, we will organize many activities and events for visitors to immerse themselves in the festival,” said Mr. Nguyen Tuan Ha.
Sharing about the preparation of the festival, Mr. Thai Hong Ha – Director of the Department of Culture, Sports and Tourism of Dak Lak province said that the preparations for the event have been basically completed and ready to welcome tourists. . Dak Lak province expects this festival to attract about 46,000 – 50,000 visitors, equal to the number of visitors to the 7th festival (before the Covid-19 epidemic).
“In 2019, the festival takes place for 7 days, the number of visitors is quite large. This year, although the festival only takes place for 5 days, with many attractive activities organized along with the great tourism demand of tourists, we I expect the number of visitors to Dak Lak next March will be equal to 2019. Currently, the province has 97 accommodation establishments from 1 to 5 stars, Dak Lak can welcome 12,000 guests / night, so the province has can meet the accommodation needs of a large number of tourists during this festival,” shared Mr. Thai Hong Ha.
Regarding trade promotion activities and tourism linkages with major tourist centers, Mr. Thai Hong Ha said that the tourism management agency of Dak Lak province has signed a cooperation agreement on tourism promotion and cooperation. schedule with the Department of Tourism of Hanoi and the city Ho Chi Minh. In 2022, Hanoi Department of Tourism had 3 survey teams, to build tourism products linking Hanoi – Dak Lak.
At this festival, the Organizing Committee continues to invite Miss H’Hen Niê as a media ambassador and a team of media and content creators on social networking platforms also participate to contribute to the promotion. promote the cultural beauty imbued with the identity of the Central Highlands of Dak Lak.
Miss H’Hen Niê said, with love and pride for her homeland, she will continue to have many activities to spread the image of coffee trees. Specifically, each time she appears at Festival events, she will represent the image of the coffee tree through her costumes; Sharing about the Festival, the characteristics of Buon Ma Thuot city on personal websites… in order to continue spreading love for Buon Ma Thuot in general and Buon Ma Thuot coffee in particular to the people and friends. domestic as well as international friends.
According to the Organizing Committee, the 8th Buon Ma Thuot Coffee Festival 2023 will take place from March 10-14, 2023 in Buon Ma Thuot city and some localities in the province.
Accordingly, the festival will have a number of activities such as: Video clip contest introducing Buon Ma Thuot coffee with the theme: Story of Buon Ma Thuot coffee; perform a musical Desire for Hunting; Light Festival; Art photo exhibition with the theme: Vietnamese coffee culture – the journey of creating world culture and World coffee history; Competition for making fine art products from coffee trees…